UX Audit Before Redesign: What to Fix First
A pretty mockup won't help if users never reach the form. Friction map, priorities, and handoff from $599.
Redesigning 'from scratch in Figma' without an audit often copies the same UX mistakes into a new skin. First — find where users and conversion drop off.
What's in a UX audit
- Key flow review (lead, purchase, signup)
- Friction map: extra steps, unclear CTAs, overload
- Information hierarchy and offer clarity
- Mobile experience — separate, not squeezed desktop
- Competitor comparison on clarity, not aesthetics
Design system vs one-off screens
When screens follow different rules, teams waste time on alignment. A design system (tokens, components, states) speeds up development and future iterations.
Developer handoff
Figma without dev specs is half the job. You need spacing, breakpoints, button states, empty states, error copy.
Formats and pricing
UX audit — from $599, 1–2 weeks. Full UI/UX with system and handoff — 1–4 weeks. Start with audit and a phased redesign plan.
Ask for five prioritized changes with expected conversion impact — not a moodboard.
"Design isn't decoration. It's how many clicks to the lead form."