All articles
MigrationFebruary 8, 20267 min read
Website Redesign and Migration Without SEO and Lead Loss
New design ≠ new URLs without redirects. Migration map, phased launch, metric control — from $799.
Redesign without migration strategy is the top cause of 30–60% organic drops. URLs change, redirects are forgotten, analytics breaks, forms stop sending leads.
Safe transition stages
- 1Audit current: URLs, traffic, conversions, indexation
- 2Migration map: old URL → new + 301
- 3Redesign high-impact pages first
- 4Staging + QA forms and integrations
- 5Phased rollout, not Friday big bang
- 6Post-launch monitoring for 2–4 weeks
SEO during migration
- Keep or improve title/H1 for intent
- 301, not 302, for permanent moves
- Update sitemap and Search Console
- Don't cut old landings without traffic check
- Monitor 404s in server logs
Moving to a new stack
WordPress → Next.js, Tilda → custom — not just markup. You need content import, forms, CRM, analytics, performance baseline.
Timeline: 1–6 weeks. From $799. Update by section, not the whole site at once.
Before launch capture baseline: organic, conversion, top 20 URLs by traffic. Compare to that — not gut feel.
"Redesign is a product release. Prepare like a deploy, not a wallpaper change."