Growth strategy
Offer, positioning, channels, and funnel diagnostics. Where leads are lost, what to scale, what to stop.
CONSULTING BOARD
Strategic consulting with actionable next steps
Not theory or another call — structured review of product, website, and funnel with trade-off logic. Output: decision memo, priority matrix, and a practical 30-day action plan.
We work with founders, CPOs, marketing directors, and agency leads when stuck on priorities, budget, and implementation format. We can join execution on selected tracks after the session.
Decision-centric format
3 lanes: growth, product, execution
Memo + matrix + 30-day plan
Optional SolidWeb execution
LANES
Three consulting review lanes
Each lane covers its own decision class — strategy and tactics aren't mixed in one list.
Product decisions
Scope, roadmap, MVP vs full build. Feature prioritization by impact/effort, team alignment, success metrics.
Execution model
In-house vs agency, sprint cadence, roles, checkpoints. How to stay focused and measure progress every 2 weeks.
SCENARIOS
Who it's for and when
Typical contexts where SolidWeb consulting delivers the most value.
Pre-MVP startup
Choose v1 scope, launch channel, and PMF metrics — without overspending on a full product.
SMB growth plateau
Traffic exists, conversion flat. Site, offer, forms, analytics review and 30-day quick wins.
Enterprise / portfolio
Multiple products or regions, priority conflict between IT, marketing, sales. Unified decision matrix.
Agency / in-house gap
Vendor and internal team pull different ways. Independent scope audit and collaboration format.
PROCESS
How consulting runs
From brief to memo and optional execution — transparent steps.
1
Brief and context
Form, documents, analytics access, open questions and stakeholders list.
2
Discovery session
2–4 hours: interviews, funnel, competitors, current roadmap and constraints.
3
Analysis and trade-offs
Internal work: impact/effort, risks, dependencies, 2–3 decision scenarios.
4
Decision memo
8–15 page doc: conclusions, recommendations, what not to do, rationale.
5
Priority matrix
Now / Next / Later with owners, success metrics, rough effort estimate.
6
30-day plan + handoff
Step-by-step plan, optional SolidWeb execution proposal, Q&A call.
OUTPUT
Standard deliverables
Four artifacts included in the base package.
Decision memo
Structured conclusions on key questions with rationale and alternatives.
Priority matrix
Now / Next / Later — what first and why, with owners.
30-day action plan
Concrete steps, deadlines, hypothesis check metrics.
Implementation brief
Implementation format recommendations: in-house, SolidWeb, hybrid.
FAQ
Frequently asked questions
On format, confidentiality, and connection to implementation.
Yes. Strategy Session — 4 hours + lite memo and matrix. Good for a fast independent view on one major fork.
We recommend 3–5 key stakeholders. More than 8 — separate workshop format.
Still have questions? Leave a request.
DEEP DIVE
Decision-centric consulting instead of generic talk
When SolidWeb consulting helps and how the output format works.
Teams often stall not from lack of ideas but conflicting priorities: marketing wants redesign, sales wants CRM, founder wants new product, dev wants refactor. Unstructured consulting becomes hour-long debate without decisions.
SolidWeb uses a decision-centric format: each session question is «option A / B / C, trade-offs, recommendation». Memo captures not «what we discussed» but «what we decided and what we deliberately won't do».
Growth lane: offer, positioning, channels, landing structure, CTA, forms. We review analytics and qualitative signals — drop-offs, which services actually sell vs menu filler.
Product lane: MVP scope, feature priority, tech debt vs new features. Impact/effort matrix without agile buzzwords: what drives leads in 30 days vs what looks nice in Q3 roadmap.
Execution lane: in-house vs agency, cadence, RACI. Many failures aren't strategy — no one owns the «form sends leads to CRM» checkpoint.
Startup scenario: typical ask — «what to include in MVP site + Telegram bot + CRM». Memo answer: minimal scope, first 30-day metrics, what to defer without FOMO.
SMB plateau scenario: SEO/ad traffic exists, few leads. Funnel teardown + 5 quick wins (form, CTA, speed, trust blocks, analytics gaps) in 30-day plan.
Expanded deliverables in retainer: competitive landscape, investor executive summary, workshop facilitation — when 10+ people need alignment.
After memo, clients often order SolidWeb execution on only 1–2 Now matrix tracks — not full turnkey at once. That reduces risk and preserves focus.
SolidWeb consulting is part of the service ecosystem: site dev, SEO, analytics, automation. One context across stages, no history loss between strategists and implementers.