01
Technical SEO
Indexation, load speed (LCP, INP, CLS), Schema.org markup, sitemap.xml, robots.txt, canonical URLs, and duplicate removal.
SEO & SEARCH MARKETING
Organic growth that converts into revenue
We build SEO as a systematic asset. No black-hat tricks or 'secret' links — only a clean technical foundation, deep semantics, and intent-driven content.
We work with commercial sites, SaaS, e-commerce, and local businesses — from audits and semantics to content, links, and monthly analytics. SEO is built in at the architecture stage, not bolted on after launch.
White-hat: no spam or link farms
Semantics before development
Monthly Looker Studio reporting
APPROACH
SEO is engineering, not magic
A systematic approach: technical base, semantics, content, and trust — we measure every layer.
Search engines have evolved. They no longer rank pages by keyword density. Today Google evaluates user experience, technical health (Core Web Vitals), and content expertise (E-E-A-T).
We engineer SEO as a system: technical foundation → semantics and structure → intent-driven content → commercial trust signals → links and PR. Every layer is measured in Search Console, analytics, and rankings.
For SolidWeb, SEO is part of the product: fast Next.js, clean markup, logical navigation, and service pages with real copy — not keyword placeholders.
- White-hat: no behavioral spam or link farms
- Technical audit: indexation, CWV, Schema.org
- Semantics and intent-based clustering
- Content plan and copywriter briefs
- Local and multi-regional SEO
- Monthly Looker Studio reporting
PILLARS
Pillars of Organic Growth
Six pillars of sustainable organic growth — each covers its own SEO layer.
02
Semantic Core
Gathering thousands of queries, clustering by intent (informational, commercial, transactional), and mapping to site structure.
03
Content Architecture
Creating landing pages, Topic Clusters, and blogs that fully satisfy user needs.
04
Commercial Factors
Trust optimization: pricing, reviews, contacts, shipping terms, legal details, and business transparency for quality raters.
05
Link Building
Building a high-quality backlink profile (Outreach, Guest Posting, PR) without spam or link farms.
06
Behavioral Factors
Improving SERP CTR, reducing Bounce Rate, and increasing time on site through UX/UI enhancements.
COMPARE
SEO vs paid search
Not competitors but two channels with different economics. They often work together.
Paid search (PPC)
Immediate leads while budget runs. Best for demand tests, promos, and narrow geo launches.
Organic (SEO)
Slower start, cheaper leads long-term. A compounding asset: content, links, domain authority.
NICHES
Niches we work with
From e-commerce to local business — different semantics, the same execution discipline.
E-commerce
Optimizing millions of product cards, filters, and categories. Fixing keyword cannibalization.
B2B SaaS
Lead generation through expert content and glossaries.
Media & Blogs
News SEO, Google Discover, and informational traffic growth.
Services & Local Business
Ranking clinics, auto shops, and lawyers for geo-queries and on maps.
PROCESS
Workflow Process
From audit to monthly optimization — transparent stages and measurable deliverables.
1
Audit
Deep technical and commercial review: indexation, CWV, duplicates, funnel.
2
Semantics
High-margin keyword research, intent clustering, structure design.
3
Technical fixes
LCP, 404s, redirects, canonical URLs, and schema markup.
4
Content
Copywriter briefs, landing pages, hubs, and blog for query clusters.
5
Links
Outreach strategy: relevant sites, guest posting, PR without link farms.
6
Analytics
Monthly reports, hypothesis tuning, visibility and conversion growth.
GEO
Local & Multi-regional SEO
We rank businesses not only in their home region but also scale organic traffic to new cities and countries via subdomains, subfolders, or localized pages.
MoscowMinskLondonDubaiNew YorkBerlinAlmatyAstanaWarsawKyivTbilisiTashkentLocal PackGoogle MapsYandex Maps
FAQ
FAQ
Answers on timelines, guarantees, and how we work.
SEO is a long-term game. Initial ranking shifts are visible 2-3 months after implementing fixes. Significant traffic and lead growth happens in 6-9 months.
Trust elements: pricing, return policies, legal details, office photos, reviews. Search engines penalize anonymous websites.
Still have questions? Leave a request.
DEEP DIVE
How we build SEO for your business
A detailed look at methodology, markets, and what SolidWeb delivers.
Search promotion in 2026 is not «writing texts with keywords». Google and Yandex evaluate answer completeness, load speed (Core Web Vitals: LCP, INP, CLS), mobile experience, Schema.org markup, and E-E-A-T trust signals.
We start with a technical audit: Screaming Frog crawl, Search Console and Yandex Webmaster review, indexation, canonicals, redirects, duplicates, robots.txt, and sitemap. Without a clean technical base, content cannot reach its potential.
Semantic research in Key Collector, Ahrefs, and Semrush: commercial, informational, and transactional clusters. Each cluster gets a landing page or hub. Keyword cannibalization is fixed before launching new URLs.
For e-commerce we handle filters, facets, pagination, and product cards — millions of URLs need title/description templates, breadcrumbs, and Product schema. For B2B SaaS — glossaries, comparisons, case studies, and bottom-of-funnel demo pages.
Local SEO: Google Business Profile, Yandex Business, NAP consistency, «service + city» pages, Local Pack. Multi-regional setups use subfolders, subdomains, or hreflang with unique copy — not duplicate content.
Content follows briefs: intent, H2–H3 structure, LSI terms, length, examples, on-page FAQ. We write for humans and optimize for crawlers. Blogs and knowledge bases feed top-of-funnel and internal linking.
Link building is white-hat only: outreach to relevant media, guest posting, digital PR, partner placements. No link farms, behavioral spam, or PBNs — ban risk outweighs short-term gains.
Monthly: rankings, organic traffic, conversions, new URL indexation, Looker Studio reporting. We iterate on hypotheses: snippets, SERP CTR, trust blocks, speed, new landings.
SolidWeb combines SEO with Next.js development: fast front end, SSR/SSG, clean markup, logical service and blog architecture. SEO is designed in before launch — cheaper than fixing after go-live.
We work across CIS and EU/US markets: Russian and English semantics, different competitive niches and content budgets. Formats: one-time audit, pre-development structure design, turnkey monthly retainer.