1
Audit and map
URL, content, integration, and SEO metric inventory. Migration map and redirect table.
REDESIGN / MIGRATION
Redesign with controlled migration and no chaos
We refresh UX/UI and migrate to a modern stack without losing traffic, leads, or SEO. Phased rollout, redirect map, indexation control, and post-release monitoring — not a Friday-night big bang.
We work with legacy WordPress, Bitrix, Tilda, and custom CMS: audit, new component system on Next.js, URL and content migration map, SEO safeguards at every stage.
Design debt cleanup without conversion loss
Migration map and 301 redirects
Phased rollout by section
Post-release metric monitoring
PHASES
Phased migration track
Four phases from legacy to new system — no big bang.
2
Design and prototype
New UI system, key templates, sign-off before dev. Critical URL freeze.
3
Build and staging
Next.js, components, content, redirects on staging. QA, CWV, schema, UAT.
4
Rollout and stabilization
Phased launch, GSC/analytics monitoring, 2–4 week hotfix backlog.
PROCESS
How redesign and migration run
Six stages from discovery to stabilization backlog.
1
Discovery
Interviews, analytics, SEO snapshot, page and integration map.
2
Migration strategy
Section priorities, redirect map, URL freeze list, success KPIs.
3
UI/UX and design system
Wireframes, UI kit, key templates, SEO structure alignment.
4
Development
Next.js, components, content, forms, integrations, staging.
5
QA and pre-launch
Redirects, schema, CWV, cross-browser, UAT, stakeholder sign-off.
6
Rollout and monitoring
Phased release, GSC/analytics, 2–4 week hotfix sprint.
SEO SAFEGUARDS
SEO continuity plan during migration
Measures we build in before and after domain or structure switch.
- Full redirect map: every old URL → 301 to new or 410 when retired
- Canonical tags and hreflang without redirect conflicts
- Sitemap.xml and robots.txt updated in sync with rollout
- Search Console and Yandex Webmaster monitoring: 404, coverage, CWV
- Preserve title/description and content blocks on money pages
- Post-launch crawl diff: index comparison at 14 and 30 days
OUTPUT
Project deliverables
Documents and code your team keeps after migration.
- Redesign concept
UI kit, key screens, design tokens for dev handoff.
- Migration map
URL, redirect, content table and migration owners.
- Staging + production
Next.js code, CI/CD, env docs, deploy runbook.
- Stabilization backlog
Prioritized hotfix list for 2–4 weeks post-launch.
“«Redesign without a migration map is a lottery with your organic traffic».”
— SolidWeb Migration
BEFORE / AFTER
Old site vs new system
Before
- Outdated UI with trust and conversion drop
- Broken URLs after a theme update
- Slow load and red CWV in Search Console
- Content and forms in disconnected systems
After
- Modern design with measurable lead growth
- Redirect map: no indexed URL left behind
- LCP/INP/CLS in green, fast mobile-first
- Unified architecture: CMS, forms, CRM, analytics
FAQ
Frequently asked questions
On SEO, timelines, and risks during redesign and migration.
Yes. We often start with money pages and catalog; the rest follows in phase two. Redirect map covers only affected URLs.
Yes: full DB/file export and DNS snapshot before cutover. Rollback plan documented before go-live.
Still have questions? Leave a request.
DEEP DIVE
Controlled migration without losing assets
Why big-bang redesign breaks business and how SolidWeb builds a transition track.
Redesign without migration strategy often causes 20–40% organic drop: URLs change, redirects missing, internal linking breaks, Search Console fills with 404s. Leads fall not because of new design but lost landing URLs.
SolidWeb starts with inventory: crawl old site, CMS export, GSC Coverage and top landing pages by traffic. Each URL gets status: 1:1 move, merge, 301 to hub, 410 retire.
Redirect map isn't an Excel for later. It's an artifact imported into Next.js middleware or nginx before first cutover. We test on staging with full old path set.
Phased rollout reduces risk: blog or secondary services first, then catalog, finally home and money pages. Each stage — traffic and indexation diff.
Design debt is removed via a component system: buttons, cards, forms, sections — not 40 unique layouts. Faster dev and easier post-launch A/B tests.
Content migration: not just text paste but image alt, Product/Service schema, FAQ blocks, hreflang for multi-region. Automated import plus manual review of money pages.
Forms and CRM: webhook endpoints, UTM passthrough, double-submit protection tested on staging with real sandbox CRM. DNS cutover only after green QA checklist.
CWV is part of acceptance criteria. Old WordPress with 20 plugins rarely passes INP; new Next.js with image optimization and code splitting is the migration success baseline.
Post-launch 30 days: weekly report — 404, coverage, top-20 URL rankings, form conversion, CWV field data. Stabilization backlog closes gaps before Google forgets old URLs.
SolidWeb combines redesign, SEO, and dev in one team: fewer designer vs SEO vs developer conflicts and one accountable vendor for migration outcome.