01
UX and conversion
Funnel, CTAs, forms, trust, mobile experience, heatmap hypotheses, and user drop-off points.
AUDIT PROTOCOL
Website audit with problem map and action backlog
Practical diagnostics: UX, conversion, speed, SEO, and security — not an abstract «report for report's sake», but a prioritized backlog with business impact scores and a 30/60/90-day plan.
SolidWeb audits sites on WordPress, Tilda, Next.js, and legacy stacks. Deliverables: PDF, severity-ranked issue table (Critical / High / Medium), review call, and recommendations on what to fix in-house vs. with our team.
- Offer clarity and path to CTA
- UX friction and navigation dead ends
- Speed bottlenecks and Core Web Vitals
- Technical SEO and indexation errors
- Form conversion and trust gaps
- Mobile experience and responsiveness
- Security and SSL / headers
- Content: duplicates, thin pages, E-E-A-T
- Analytics and conversion goals
- Basic accessibility (a11y)
AUDIT AREAS
Six diagnostic areas
Each area produces a separate findings block with severity and recommendations.
02
SEO and indexation
Crawl, duplicates, canonicals, meta, schema, sitemap, Search Console and Yandex Webmaster.
03
Core Web Vitals
LCP, INP, CLS in lab and field, critical render path, images, fonts, third-party scripts.
04
Content and E-E-A-T
Thin content, duplicates, H1–H3 structure, commercial factors, authorship and proof blocks.
05
Security
SSL, security headers, outdated dependencies, forms, and data leaks in public code.
06
Analytics
GA4, Yandex Metrica, goals, UTMs, e-commerce, CRM mismatches, and reporting blind spots.
PROCESS
How the audit runs
From brief to review call — fixed stages and transparent timelines.
1
Brief and access
Discovery call, audit goals, analytics, Search Console, hosting, and staging access if needed.
2
Automated crawl
Screaming Frog, Lighthouse, PageSpeed Insights, SSL and security header checks.
3
Manual UX review
Key journeys on desktop and mobile, forms, CTAs, navigation, and trust blocks.
4
SEO and CWV analysis
Indexation, duplicates, CWV lab/field, third-party scripts, stack recommendations.
5
Report assembly
PDF, severity table, 30/60/90 backlog, effort estimate and owner per task.
6
Review call
60–90 minutes: priorities, quick wins, what to hand to SolidWeb for implementation.
OUTPUT
What's in the deliverable
Documents you can act on without us — or hand to us for implementation.
PDF report
50+ pages: findings by area, screenshots, tool links, explanations for non-technical teams.
Backlog spreadsheet
Jira/Notion-ready: severity, effort, owner, 30/60/90 timeline, expected impact.
Problem map
Visual grouping by UX, SEO, CWV, content, security, analytics.
Review call
Recording and summary: top 5 quick wins and next-step recommendation (fix / redesign / retainer).
“«An audit without a backlog is a PDF nobody opens twice.»”
— SolidWeb Audit Team
FAQ
Site audit FAQ
Timelines, access, difference from SEO audit, and what to do after the report.
Lighthouse gives automated metrics for one page. Our audit crawls the full site, manual UX review, SEO, content, security, analytics, and a prioritized backlog with business impact. The PDF explains «what to do» and «in what order», not just «what's red in Lighthouse».
Audit Lite — 5–7 business days. Audit Full — 7–10 days. Enterprise depends on URL volume and integrations. Review call within 3–5 days after delivery. Rush audit available for a fee when team capacity allows.
Minimum: site URL and audit goals. For completeness — guest GA4 or Metrica, Search Console, Yandex Webmaster. For security — staging or read-only hosting. Without access we do an external review; some findings marked «requires internal verification».
SEO audit is a subset: indexation, semantics, links. SolidWeb site audit is broader: UX, conversion, CWV, content, security, analytics. SEO is one of six areas. If you need SEO only — say so on the brief, we'll focus the report.
Audit is a fixed-price standalone service. Implementation is a separate estimate from the backlog: quick wins, CWV sprint, redesign, or retainer. On the review call we recommend and estimate effort without obligation to hire us.
Yes. We audit builders and CMS; platform limits are reflected in recommendations. Often the conclusion is some issues are settings, some need Next.js migration — we state that clearly in the report.
Critical — blocker: no indexation, broken form, vulnerability. High — strong SEO, speed, or trust impact, 30-day plan. Medium — improvements without urgent risk, 60–90 day backlog. Every finding in the table has one level.
Yes, in Full and Enterprise. We measure LCP, INP, CLS in lab (Lighthouse) and CrUX field data when available. A separate CWV sprint isn't required: the report includes concrete image, font, JS, and third-party recommendations.
Yes, due diligence is common. The report describes technical debt, SEO and security risks, and fix cost. NDA on request. We don't provide legal opinions — only technical and UX assessment.
Yes. CSV/Excel with columns: title, description, severity, effort, suggested owner, deadline bucket. We can import to your Jira/Linear/Notion for a fee or provide a template for self-import.
NDA on request. Analytics and hosting access only for audit duration. Report is yours; we don't publish cases without consent. PDF screenshots can be anonymized on request.
The report remains your asset: risk and opportunity map. We don't hard-sell implementation. On the call we explain trade-offs of deferring Critical and High. The decision is yours.
Ready for an audit? Leave a request.
DEEP DIVE
How SolidWeb runs a website audit
Methodology, tools, and deliverable format — no filler in the report.
A SolidWeb site audit is not a Lighthouse screenshot or «everything is bad, let's rebuild». It's structured diagnostics across six areas with severity, business impact, and a 30/60/90-day backlog. Every finding ties to an action and effort estimate.
We start with a brief: why audit, which metrics hurt, what was tried. We fix KPIs — form conversion, organic traffic, LCP, bounce rate — so post-implementation effect can be measured.
Screaming Frog crawl covers up to 500 URLs in Full (unlimited in Enterprise): statuses, title/description, duplicates, canonicals, redirects, images without alt. Lighthouse and PageSpeed — key template samples.
Manual UX review isn't replaced by bots. We walk «home → service → form» on iPhone and desktop, check CTAs, trust, mobile forms, navigation dead ends. We formulate heatmap hypotheses even without Hotjar access.
SEO block: Search Console, indexation, schema, internal links. CWV: LCP, INP, CLS, third-party scripts, render-blocking. Content: thin pages, E-E-A-T, commercial factors. Security: SSL Labs, headers, outdated plugins.
Severity — three levels. Critical tops the report and review call. High — 30-day plan with expected impact («+15% form submit after trust block fix»). Medium — backlog without urgency.
PDF is written for CEO and marketing, not only developers. Each finding has a screenshot, tool link, plain-language recommendation. Technical specs — appendix for dev team.
After audit three paths: quick wins in-house, SolidWeb implementation sprint (CWV, forms, SEO fix), full redesign or Next.js migration. We don't push — on the call we honestly assess ROI per path.
Difference from «SEO» service: ongoing promotion. Site audit is a one-time snapshot with backlog. From «Core Web Vitals» — execution sprint on speed. Audit maps the whole site including UX and analytics.